Day: September 30, 2021

Women Leadership Roles on the Rise in the RV Sector

Post author By testadmin
Post date September 30, 2021
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For the second successive year land lease community, rental village and tourism park operator Ingenia Communities has ranked second in the 2021 Chief Executive Women (CEW) Senior Executive Census for companies listed on the Stock Exchange.

The census, which tracks gender balance and female representation of Australia’s largest publicly listed companies.

“Women compromise more than one-third of our Company Board and two-thirds of our executive leadership team,” said Ingenia CEO Simon Owen. “Our experience is that it is in every company’s best interest to ensure diversity both in representation and in ideas and thinking – it can have a significant impact on your ability to innovate and grow, and ultimately your bottom line.”

https://www.theweeklysource.com.au/ingenia-communities-recognised-for-women-in-executive-leadership-roles-66-of-leadership-team/

The push to acquire and nurture female talent in Ingenia comes from a top-down approach led by retirement village veteran and Ingenia Chairman Jim Hazel, who for many years has mentored prospective female directors through the Australian Institute of Company Directors (AICD).

Ingenia Chief Investment Officer and General Counsel, Natalie Kwok (pictured above), is one executive who was developed through internal channels.

“The company has always taken a merit and capability-based approach. I am really grateful for the fact that I was not pigeonholed in one field – with Ingenia if you are good at your role, you get opportunities to grow and succeed,” she said.

This is also great news for Village Professionals to grow with an industry that recognises executive talent and supports a clearly defined career path. The DCM Institute is the perfect vehicle in taking those first steps, on an evolving professional development journey.

Key things to help you everyday What the research tells us

Do your residents struggle with the Digital Age? Here is a ‘village’ solution

Post author By testadmin
Post date September 30, 2021
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It will be no surprise to you that many village residents struggle with the internet, and this makes life hard for them to just do things in the community.

Richard Scenna, co-founder ofYour Link, shared with me recently statistics from the 2020 Australian Digital Inclusion Index.

The statistics highlight that people over 65 remain amongst the least digitally included age group in the country.

The research also reveals a pattern of diminishing digital inclusion, as age increases – particularly in relation to access and digital ability.

He went on to share that this same cohort had indicated in their recent survey, that 80% of people said, if they didn’t possess digital skills they felt locked out of essential services:

Government agency services
Online payment solutions
Public safety alerts
Online shopping/delivery options
Telehealth, and
COVID 19 related activities such as QR codes and digital updates.

You can learn more in the related article from Richard here – Despite good intentions, seniors are left behind with digital progress.

Feeling locked out

Many also feel locked out or in the dark, like digital social engagement, connection, belonging, learning and entertainment.

There is email, SMS, messenger groups, event registrations, Facebook pages, etc…

Once upon a time a phone was just used to call people!

A little help and knowledge can go a long way and, in my experience, programs delivered by third party providers, also go a long way to helping village professionals move their communities into the digital age.

YourLink can bring digital education to your village

This is where YourLinkcan assist and a great service I have used for residents in the past.

I recommend you contact the team at Your Linkif you are wanting assistance for your residents with the digital age. Some of the areas they provide are:

Bespoke digital coaching (1 to 1)
Employee/volunteer/carer digital literacy so they are able to assist others
Seniors’ digital literacy in groups (virtual or face to face)
Hearing & technology training events
Investigation of grant funded digital literacy solutions
Co-design digital literacy programs

Results of these programs show clear increase in digital confidence and participation.

For more information and to see how they may be able to help your resident communities, click here: YourLink – Digital confidence and support for older Australians

Key things to help you everyday

Why a Social Media Strategy has to be on your 2022 Marketing Hit List?

Post author By testadmin
Post date September 30, 2021
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With the average Australian spending 88 hours per month online, it should be no surprise to find that one of the biggest cohorts using social media is the baby boomer.

Research shows, the baby boomer is primarily infatuated with Facebook, YouTube and Pinterest.

Recent data from IAB Australia indicates that during COVID lockdowns, digital news consumption increased over 38%. While digital consumption of real estate related content, increased by 44% in the last 12 months.

These facts should leave you with no doubt, that a village social media presence must be part of your village marketing strategies moving forward.

Don’t sell. Educate first

Whilst there is a temptation to sell, sell, sell that no matter the platform used, when it comes to marketing, the professionals warn of this strategy on social media.

Judi Carr, Director, Content Republic, shared with DCM Institute members at this month’s webinar the golden rule of social media marketing is to EDUCATE first & SELL second.

She explained the role of social media should be primarily to increase brand awareness and develop trust in your brand. It is only then, you have the opportunity for the audience to engage with your brand and then, you have the opportunity to sell to your audience.

Around the country this month, we heard the biggest road block to successful social media strategies, is the need for the ongoing development of content.

How to create social media content

Judi had a great recommendation when starting to build content and to follow a create, curate and syndicate approach. This is best explained as:

Create – create original posts
Curate – add some commentary to others posts, relevant to your audience
Syndicate – simply share others posts that add value to your audiences’ interests

Creating content doesn’t need to be difficult. Some easy methods in helping contribute to your marketing teams content plan is to adopt the following:

Always be on hand with a camera to capture those great resident moments around your village. Don’t forget to share these with the person managing your social media
More stories of engagement in your community shows it’s a happy place to be
Develop a social media resident sub-committee and have the residents share their ideas and capture content
Add it to your team meeting agendas to share anecdotes and ideas
Consider having the team repurpose existing content (from websites, brochures, newsletters & videos)

A couple of other golden rules when you are starting out on the social media journey:

Be authentic,
Be consistent; and
Ensure that all interactions are in line with your communities positioning and values.

You may even want to suggest if resource is a factor, to consider outsourcing to a professional like Content Republic to build your strategy and content

If your keen to know more, this month’s webinar is now available in our Knowledge Centre.