With the average Australian spending 88 hours per month online, it should be no surprise to find that one of the biggest cohorts using social media is the baby boomer.
Research shows, the baby boomer is primarily infatuated with Facebook, YouTube and Pinterest.
Recent data from IAB Australia indicates that during COVID lockdowns, digital news consumption increased over 38%. While digital consumption of real estate related content, increased by 44% in the last 12 months.
These facts should leave you with no doubt, that a village social media presence must be part of your village marketing strategies moving forward.
Don’t sell. Educate first
Whilst there is a temptation to sell, sell, sell that no matter the platform used, when it comes to marketing, the professionals warn of this strategy on social media.
Judi Carr, Director, Content Republic, shared with DCM Institute members at this month’s webinar the golden rule of social media marketing is to EDUCATE first & SELL second.
She explained the role of social media should be primarily to increase brand awareness and develop trust in your brand. It is only then, you have the opportunity for the audience to engage with your brand and then, you have the opportunity to sell to your audience.
Around the country this month, we heard the biggest road block to successful social media strategies, is the need for the ongoing development of content.
How to create social media content
Judi had a great recommendation when starting to build content and to follow a create, curate and syndicate approach. This is best explained as:
- Create – create original posts
- Curate – add some commentary to others posts, relevant to your audience
- Syndicate – simply share others posts that add value to your audiences’ interests
Creating content doesn’t need to be difficult. Some easy methods in helping contribute to your marketing teams content plan is to adopt the following:
- Always be on hand with a camera to capture those great resident moments around your village. Don’t forget to share these with the person managing your social media
- More stories of engagement in your community shows it’s a happy place to be
- Develop a social media resident sub-committee and have the residents share their ideas and capture content
- Add it to your team meeting agendas to share anecdotes and ideas
- Consider having the team repurpose existing content (from websites, brochures, newsletters & videos)
A couple of other golden rules when you are starting out on the social media journey:
- Be authentic,
- Be consistent; and
- Ensure that all interactions are in line with your communities positioning and values.
You may even want to suggest if resource is a factor, to consider outsourcing to a professional like Content Republic to build your strategy and content
If your keen to know more, this month’s webinar is now available in our Knowledge Centre.