Private Vs Not For Profit villages – what do residents think?

One of the most common phone enquiries we get here at DoComeMonday Media is the question of whether Not For Profit villages are better than villages with Private operators.

We asked AOR to explore this in our National Resident Survey 2018, where we had 30 Private and 25 Not For Profit operators participate. Here is a direct quote from their report:

With an understanding now of the different segments, it is useful to compare the Private and Not For Profit sectors and how they fall out.

Residents living in Not For Profit villages are more likely to be in the ‘Couldn’t be happier’ segment, at 28% compared to 22% of those in Private villages.

This reflects the relatively higher proportion we saw earlier of residents who gave a rating of ’10 – very satisfied’. However, at the same time, Not For Profits also have a higher proportion in the ‘Generally unhappy’ segment, at 15% compared to 11% of those in Private villages.

This relatively higher polarisation suggests that where the Not For Profits deliver on the promise, they deliver well. But where the delivery falls short, the shortcomings are numerous.

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