As reported in last week’s SOURCE we have created a new name to describe apartment developments that target Baby Boomers with a community support offering – CAPs, or Community Apartment Projects.
We are seeing increasingly more developers like Bolton Clarke, Platino and Frasers Property who have realised that providing ‘community’ plus concierge support is a winning value proposition to seniors who are 65-75 ‘young’.
They look and act like retirement villages but for a younger market and outside the Retirement Village legislation.
As Village Professionals this is an important step for your future career growth to upskill in managing these multi million-dollar developments.
In Brisbane we have Traders In Purple engaging the well-known community group Burnie Brae to deliver ‘community’ to their apartment development. The Full article is here
In Sydney a large proposed CAPs campus is being developed by Platino. They will providean onsite concierge, access to a full suite of home-care services, and the ability to change and/or increase the levels of care if necessary – all while staying in your own home which allows the resident to live independently. The full article is here
Baby Boomers are a different customer and new styles of villages are emerging. Your skills will be increasingly in demand – which is healthy!